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Will we be able to convince Taylor with Italian wine?

Taylor Swift enjoys drinking wine on occasion, with Sauvignon Blanc and Pinot Grigio as two of her favorites. Interestingly, according to NielsenIQ scan data on U.S. wine sales, “Sauvignon Blanc and Pinot Grigio were the only two varietals to show growth in the past 52 weeks,” as reported by the Wine Analytics Report, July 2024.

An interesting analysis conducted by writer David Morrow for Bottle Raiders illustrated that Taylor Swift mentions “wine” 19 times in her various songs. Because of this, he concludes, “... it’s a safe bet that Swift is more of a wine drinker than anything else.”

Though it is not possible to scientifically prove that Taylor Swift is impacting wine sales trends, ever since she first mentioned that she enjoys white wine on the Ellen DeGeneres show, in a little more than a year, white wine sales started increasing in the U.S., whereas before red wine was dominant.

At this point, there are only a few days left until Taylor Swift's concerts in Milan...

Will we be able to convince her with Italian wine? We sincerely hope that Taylor will appreciate our wines as much as those she already loves.

Who knows, maybe a good Pinot Grigio or an excellent Italian Sauvignon Blanc will win her over and make her fall in love with the flavors of our country.


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