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"The Future Roadmap for Food & Beverage: what evolutions and challenges lie ahead in the coming years?" - Highlights from the 7th Forum by Thea Ambrosetti

Italy's agri-food sector is a cornerstone of the country's economy and cultural identity. The recognition of "Made in Italy" is synonymous with quality, tradition, and excellence. In this comprehensive analysis, Thea Ambrosetti delves into the various facets that contribute to the value of Made in Italy, focusing on the agri-food sector's economic impact, export growth, sustainability, and consumer evolution. They also address the challenges and opportunities faced by this sector and explore strategies to uphold the authenticity of Italian products.

The Importance of Made in Italy

"Made in Italy" label is not just a mark of origin; it is a brand that signifies superior quality and craftsmanship. This reputation has been built over centuries, with Italian products known for their meticulous attention to detail and use of premium materials. In the agri-food sector, this translates to products that are celebrated worldwide for their taste, authenticity, and adherence to traditional methods.

The Italian Agri-Food Sector

Economic Impact

In 2022, the Italian agri-food sector's added value was a remarkable 67 billion euros. This sector is a critical asset for Italy's competitiveness, providing jobs and supporting the economy through both domestic sales and international exports.

Quality and Tradition

Italian agri-food products are renowned for their adherence to traditional practices. Whether it's cheese, wine, olive oil, or pasta, these products maintain a heritage of quality that is deeply embedded in Italy's culture.

Record-Breaking Export Growth in 2023

Growth Statistics

The year 2023 was a milestone for Italian agri-food exports, which reached a record 62.2 billion euros. This impressive growth, averaging 6.4% annually since 2010, underscores the global demand for Italian products.

Symbol of Excellence

Italian exports are a testament to the country's ability to produce goods that stand out on the international stage. The consistent increase in export values highlights the global appreciation for Italian quality and innovation.

Sustainability and Innovation

Food Sustainable Transition Index

Sustainability is becoming increasingly important in the agri-food sector. Ambrosetti's introduction of the "Food Sustainable Transition Index" is a significant step in this direction. This analytical tool measures the sustainability of the Italian agri-food supply chain, helping to identify areas for improvement.

Ecological Business Practices

Implementing sustainable practices is not just a trend but a necessity. From reducing carbon footprints to adopting circular economy principles, Italian agri-food businesses are at the forefront of ecological innovation.

Evolving Italian Consumer Preferences

Quality and Sustainability

Italian consumers are showing a growing preference for high-quality, sustainable products. This shift reflects a broader awareness of environmental issues and a desire to support practices that are both ethical and eco-friendly.

Traceability and Certified Provenance

Consumers now demand transparency regarding the origins of their food. Traceability and certified provenance have become crucial, ensuring that products are authentic and produced in accordance with strict standards.

Challenges Facing the Agri-Food Sector

Climate Change

Climate change poses significant risks to agriculture, affecting crop yields and quality. Adapting to these changes requires innovative approaches and resilient strategies.

Geopolitical Uncertainty

Political instability and trade tensions can disrupt supply chains and market access. The Italian agri-food sector must navigate these uncertainties to maintain its competitive edge.


Rising costs for raw materials and production can impact profitability. Managing these economic pressures is essential for the sector's sustainability.

Opportunities for Resilience and Growth

Resilience Strategies

To address these challenges, the agri-food sector must develop strategies that enhance resilience. This includes diversifying markets, investing in technology, and fostering innovation.

Long-Term Sustainability

Sustainable practices not only help the environment but also ensure long-term viability. By embracing sustainability, the Italian agri-food sector can secure its future and continue to thrive.

Combating Italian Sounding

Definition and Impact

Italian Sounding refers to the use of Italian names and imagery by non-Italian products to evoke the quality associated with Made in Italy. This practice misleads consumers and harms the Italian economy.

Strategies to Combat

Efforts to combat Italian Sounding include stricter regulations, increased consumer awareness, and robust certification systems. Protecting the authenticity of Italian products is crucial for maintaining their global reputation.

The Exclusive Value of Italian Wine

Economic Contribution

The Italian wine sector is a powerhouse within the agri-food industry, with a turnover of 11.3 billion euros in 2022. This sector is vital for the economy, supporting thousands of jobs and contributing significantly to exports.

Global Leadership

Italy leads the world in wine production, accounting for 19.9% of global output. It is also the second largest wine exporter, holding a 20.0% share of global exports.

Certified Denominations

Italy's 564 certified wine denominations ensure quality and authenticity, helping to preserve the tradition and enhance the international prestige of Italian wine.

Importance of Certified Productions

Turnover Statistics

Certified agri-food productions, including wines, represent 11.4% of the total turnover of Italy's Food & Beverage sector. This highlights the significant economic contribution of certified products.

Export Contributions

Certified products also play a vital role in exports, making up 21.8% of total national food exports. These certifications are essential for maintaining Italy's reputation for high-quality products.

Italian Wine: A Symbol of Quality and Tradition

Historical Significance

Italian wine has a rich history that dates back thousands of years. Its production is steeped in tradition, with methods passed down through generations.

International Prestige

Italian wine is celebrated worldwide for its quality and variety. The country's diverse climates and terrains contribute to a wide range of wines that are enjoyed by connoisseurs everywhere.

Closing Remarks by Massimiliano Rosolino

Importance of Diet

In his closing remarks, Massimiliano Rosolino emphasized the importance of a healthy and balanced diet. He highlighted how Italian agri-food products, known for their quality and authenticity, are essential for proper nutrition and an active lifestyle.

Role of Agri-Food Products

Rosolino's endorsement underscores the role of Italian agri-food products in promoting health and wellness. Their nutritional value and high standards make them a key component of a healthy diet.

Vision for the Future by Silvana Ballotta, Ceo Business Strategies

Future challenges and importance of collaboration

Silvana Ballotta discussed the future challenges facing the Italian agri-food sector, particularly the wine industry. She stressed the need for innovation and sustainable practices to navigate these challenges.

Silvana Ballotta highlighted the importance of collaboration between companies, institutions, and consumers. By working together, the sector can build a more prosperous and sustainable future for Made in Italy.



What is Made in Italy?

Made in Italy refers to products that are manufactured or produced in Italy, known for their high quality and craftsmanship.

How does Italian Sounding affect the economy?

What are the key challenges for the Italian agri-food sector?

How does the Food Sustainable Transition Index work?

Why is Italian wine so significant?

What strategies are in place to combat Italian Sounding?


The value of Made in Italy, especially in the agri-food sector, is immense.

From record-breaking exports to the unwavering commitment to quality and tradition, Italian products continue to set the standard worldwide. Embracing sustainability, addressing challenges with resilience, and combating Italian Sounding are crucial for the future. The collaborative efforts of businesses, institutions, and consumers must ensure that the legacy of Made in Italy thrives for generations to come.


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