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China, a challenge to overcome

The graph reveals the landscape of wine exports to China in 2022, highlighting a significant presence of France (46%) and Chile (23%).

Italy, although a global leader in the sector, currently holds only 9%.

Italy, despite its position as the world's leading exporter, has a notable gap to fill compared to France and Chile on the market which boast a deep-rooted presence, built through years of investments in marketing and distribution and where consolidated relationships with Chinese distributors and consumers play a decisive role.

This gap offers a growth opportunity for Italian wine 🇮🇹

Targeted strategies and medium and long-term investments in the Chinese market can accelerate the Italian market share.


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